The National Retail Federation’s (NRF) Annual Convention and EXPO earned the nickname “Retail’s BIG Show” long ago. Held in New York City, Retail’s BIG Show is NRF’s flagship event. It offers networking, education, and cutting-edge retail technologies and solutions. With a 106-year history, NRF is the place to be for 33,000 industry professionals. The theme for NRF 2017, which took place January 15-17, was EMPOWERED RETAIL.

This year, FreedomPay was proud to participate by demonstrating the FreedomPay Commerce Platform integration with Microsoft Dynamics 365 at the Microsoft booth. Living up to the EMPOWERED RETAIL theme, FreedomPay’s NRF display showed industry professionals how integration with Dynamics will shape the commerce platform in 2017 and beyond with seamless connectivity to the point-of-sale.

Microsoft Dynamics is a line of enterprise resource planning (ERP) and customer relationship management (CRM) software applications that can be configured to support a broad set of business needs. The Dynamics 365 integration reinforces FreedomPay’s position as the industry leading commerce platform, by delivering world-class security and real-time data availability with the global scale and accessibility of the Azure cloud platform.

Platform Integration for Multiple Use Cases and Industries

FreedomPay’s platform integration solves for the most challenging card present and not-present payment use cases, including multi-lane checkout, pay-at-table, customer service department refunding, back-office and call center order fulfillment and ecommerce shopping.

2017 plans for FreedomPay include integration with Business Intelligence tools to deliver real-time access to critical transactional data across any device, leveraging the power of the Microsoft platform. Clients choose FreedomPay for its nimble and service-oriented design. By utilizing Microsoft’s unique hybrid cloud architecture, FreedomPay can instantly stand up its Commerce Platform across all continents with the assurance of leading edge security and privacy protection.

FreedomPay now works with over 500 customers in retail, foodservice, education and hospitality.

Curious about the value FreedomPay could deliver to your business? Visit us today at FreedomPay.com!

FreedomPay strives to stay at the forefront of secure payment technology. In the constantly evolving payments industry, we have made it our goal to drive progress rather than follow it. That’s why we have integrated our commerce platform with Microsoft Dynamics. Delivering world-class security, seamless connectivity to the point-of-sale, and real-time data availability hosted on the Azure cloud provides customers the best omni-channel security and real-time data solutions for their business.

This collaboration has resulted in a platform that delivers end-to-end protection for credit card sales processed through Microsoft Dynamics’ point-of-sale platform. The FreedomPay platform was also the first to offer a fully validated point-to-point encryption solution with EMV, DCC and NFC support. By partnering with Microsoft, the platform now offers merchants the opportunity for rapid deployment and scalability based on their global commerce footprint.

We aim not only to offer the world’s most secure payment solution, but to revolutionize the way you do business. Sale interactions are more than simple exchanges; they are opportunities for you to drive consumer behavior. FreedomPay’s solutions allow merchants to enable their customers to pay in the manner most convenient to them, and also ensure the process is as quick and simple as possible.

No matter where your interactions take place, be it in a physical store, online or even on mobile, Dynamics 365 and FreedomPay allow retailers to give their customers an exceptional experience that will encourage them to return time and time again. Not only that, but the entire process is equipped with the highest level of payment security available on the market. Validated by the PCI Security Standards Council, FreedomPay’s commerce platform is trusted in industries from education to hospitality, retail and beyond.

For users who already have legacy versions of Dynamics, FreedomPay’s integration ensures these users can still take advantage of the integration and choose from a broad range of payment devices from Ingenico to Verifone to meet their needs. As always, our goal is to help our customers best serve their customers. We have worked hard to make the benefits of our collaboration as widely available as possible.

The integration between the Microsoft ecosystem and FreedomPay’s Commerce Platform is an exciting milestone in our history of payment innovation. By offering the first Azure-hosted commerce platform, we are providing state-of-the-art data integration and security for any industry.

To find out how we can help you and your business, visit us today at freedompay.com.

The challenge for retailers these days is clear: optimizing sales channels while minimizing exposure to risk. Somewhere on that shifting scale, retailers find themselves always looking for the next point-of-sale (POS) upgrade. Each comes with increased costs and increased risks. The costs are in technology upgrades and absorbing the impacts of fraud. The risks are the liabilities assumed with each transaction that data will be stolen for which the merchant will be on the hook. Whether you process payments through ecommerce, inbound call centers or back office orders, data will be exposed.

Tom Smith, vice president of Marketing at FreedomPay, explains the scope of the problem: “There has been a proliferation of mobile point-of-sale systems (mPOS), where a store associate brings the POS to the customer for payment. In each example, customer credit card information is being captured in different physical and virtual locations throughout a retailer’s environment. And each time a customer pays with a credit card, there is a risk of fraud and an opportunity for clear text credit card information to enter a point-of-sale system and/or network environment.”

Protecting against exposure of clear text data is only the first hurdle in the race to outrun fraud. FreedomPay removes that hurdle for retailers.

“The reality is card security is just the beginning of the journey, not the end,” Smith continues. “For overall payment security, we recommend a trinity of best practices to better protect payment card data: EMV, point-to-point encryption (P2PE) and tokenization.”

With these three best practices, each defense safeguards one section of the fraud pipeline. P2PE will safeguard you and your customers at either end of the data pipeline where clear text data is transmitted. EMV (Europay, Master Card and Visa) chip cards are invulnerable to magni-strip data theft and help to identify the card to its owner; tokenization masks customer transaction data sent back to the retailer’s network for future use on returns, exchanges or disputes. These defenses, when combined, give retailers maximum assurance against fraud.

The problem is, only deploying one or two of these payment security solutions doesn’t cover the entire end-to-end pipeline. That’s where FreedomPay comes in. Our solution was the first in North America to offer PCI validated P2PE, EMV and tokenization protection. In addition, the FreedomPay platform provides omni-channel payment security for card-not-present payment methods with our Hosted Payment Page and Virtual Terminal solution. These solutions encrypt the cardholder data and our backend tokenization ensures that cardholder data is not being stored in retailers’ networks.

FreedomPay offers ease-of-transaction and piece of mind for all retailers looking to multiply their avenues of transaction without compromising their reputation or their customers’ data. As an integrated service provider of PCI certified P2PE, EMV and tokenization protection, FreedomPay is your omni-channel payment security platform. FreedomPay’s P2PE solution is integrated with most leading retail POS systems, and provides retailers a broad selection of Ingenico payment devices that can be plugged into mPOS and inbound phone order systems, customer service centers and multi-lane checkouts. Whatever payment security platform you have or want, FreedomPay has your solution. See our solutions in action at this year’s NRF. Schedule a meeting with one of our payment security experts.