Posted February 27, 2023 by FreedomPay

Driving Purchase Decisions & Engagement with Chris Kronenthal

Customer loyalty is the cornerstone of merchant success across every vertical. FreedomPay President, Chris Kronenthal, offers insights on the role of data-driven personalization, from incentivizing purchases to targeted follow-up communications.

Driving purchase decisions

How do you get customers to come to your place of business, check out and make that purchase? Really focus on personalizing that experience, whether that’s through a discounting strategy or some type of loyalty or messaging campaign, as well as references to advertising right at the point of check out. 

When that customer comes in, can you give them an option on the screen that allows them to see branding or messaging to really drive their decision?


Once the customer has checked out, Business Intelligence comes in. This is our offering to understand all of the rich consumer data that we’ve been gathering throughout that checkout process. 

Then, the merchant uses it to study the customer’s behavior, to get them to come through that funnel more effectively each time.With Business Intelligence, merchants can leverage the power of Next Level Commerce™ to unleash a consumer-centric reality. FreedomPay’s sophisticated platform gives merchants actionable insights at the touch of a button. These empower businesses to segment their customer base and target them effectively with highly relevant rewards, discounts, and incentives.

Posted February 23, 2023 by FreedomPay

Digitization For Flexibility, Agility and Scalability

How can Payments Technology support merchants’ response to shifting customer demands and evolving buyer journeys?

FreedomPay President, Chris Kronenthal highlights the value of an open, agnostic commerce platform.

“With how rapidly the consumer mindset is changing, we’re finding that merchants have to respond to that through digitization. Merchants have to be incredibly agile in their adoption of technology. That’s why FreedomPay, as a provider of a very open and democratic platform, is best at meeting their needs.

We provide a framework for scalable commerce technology. As a merchant goes out and identifies best in class, best in breed solutions, whether that’s a point of sale, a kiosk, or an e-commerce asset, etc., they have a very reliable framework to plug that into. Once they’re plugged into that framework, that organically solves a lot of concerns around consumer compliance, payment, data privacy and security, as well as operational benefits.”  

Learn more about FreedomPay’s platform or speak with a member of our Sales team.

Posted February 16, 2023 by FreedomPay

Breaking Down the Current and Future Business Landscape

Almost three years on from the first pandemic lockdown, a multitude of global factors and forces continue to affect and present opportunities within Retail, Hospitality and Lodging.

The white paper takes you on a journey to understand the external forces impacting payments and influencing the entire landscape. Our job is to strip that down and make it much easier for merchants and partners to navigate.” says Liesl Smith, SVP Global Marketing and Sales Enablement at FreedomPay.

Discover the relevance of Payments Technology and the international trends influencing business in 2023 and beyond by .

Posted February 09, 2023 by FreedomPay

How Global Merchants are Unleashing the Power of Pay

How can merchants Unleash the Power of Pay with FreedomPay?

FreedomPay executives and payments thought leaders reveal how merchants in retail, hospitality, food and beverage, lodging and more can optimize their business and reach Next Level Commerce™ by Unleashing the Power of Pay.

  • Chris Kronenthal: President
  • Tom Durovsik: CEO + Founder
  • Liesl Smith: SVP of Global Marketing
  • Kristine Greck: VP, Platform Solutions
  • Dave Knowlton: Chief Technology Officer
FreedomPay executives