When people think about changes in the food service industry, their first thoughts are probably about the latest food trends, such as the interest in gluten-free diets or the ramen noodle craze.
But behind the scenes, technology is taking the industry by storm – all in the name of increasing consumer convenience and minimizing disruptions. From kiosks and tablet-based menus, to online and mobile ordering features, companies must enlist the best technology to meet the needs of demanding customers, tight margins and fierce competition.
Contract food service organizations can keep pace with innovation and deliver the best customer experience possible by investing in a secure and robust commerce platform that offers the benefits of stored value and loyalty programs, as well as healthy eating and wellness incentives.
What are some of the advantages of a multi-functional commerce platform for contract food service?
First and foremost, the FreedomPay Commerce Platform offers organizations the ability to leverage the highest level of payment data security (PCI certified P2PE), while customizing the system deployment to meet their needs.
FreedomPay’s technology encrypts data from hardware-to-hardware and eliminates clear-text account data from a merchant’s environment – virtually eradicating the risk for malware to infect software and putting the merchant’s POS and network 100 percent out of scope for PCI compliance.
Given the security issues that are regularly bedeviling online and brick-and-mortar retailers, it makes sense to have state-of-the-art protection.
In addition, companies can improve their speed of service and increase customer satisfaction. As always, time is money – and the faster customers are served, the better their experience, which increases the likelihood they return (and spend more) in the future. The importance of efficiency can never be understated.
Meantime, it reduces the time and resources spent handling cash, which can be significant. The opportunity to use mobile payment apps is there as well.
And a multi-functional commerce platform can drive higher spending through wellness programs that offer incentives. For example, via the platform a provider can offer redeemable points for dollars spent – with more points awarded for those who select healthy offerings.
Considering the rising cost of health insurance, companies are looking for ways to improve the well-being of their employees. Through this platform, you can make that salad look like a better option that the cheeseburger.
We’re just scratching the surface here of the possible benefits food service organizations can gain from a multi-functional commerce platform. Contact us with any questions you might have about how we can customize our platform to meet your unique needs.