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Posted January 09, 2023 by FreedomPay

FreedomPay Partners With Savvy To Offer Gift Card Services On Platform

By George Morahan, Business Plus | Friday, January 6, 2023

Cloud commerce platform FreedomPay has partnered with Irish gift card analytics firm Savvy to take advantage of growing consumer demand for physical and digital gift cards. The deal will allow FreedomPay merchants to integrate the Savvy gift card platform into their card terminals to enable end-to-end gift card services and begin selling gift cards to their customers. It will also allow FreedomPay users to sell digital gift cards through a fast deployment solution, with Savvy giving customers the ability to redeem digital codes in-store via FreedomPay devices. FreedomPay said the partnership with help the company to deliver an effective and intuitive gift card programme, including digital and third-party sales capabilities. “Gift card services have become an essential and competitive tool for merchants across the globe,” said Nate Ware, senior vice president of sales & digital development at FreedomPay.

“The FreedomPay platform provides merchants with a fully integrated end-to-end solution enabling secure payments, identity-as-a-service, loyalty, and business intelligence. “With this integration, we can now offer the ultimate in gift card management to complement our world-class technology stack.”Eoin Whyte, co-founder and chief revenue officer at Savvy, added: “We are delighted to partner with FreedomPay. “This relationship further underlines our international opportunities and is part of the rollout of our global partner programme. We look forward to helping FreedomPay customers drive business performance by launching their own gift card programs.”

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