Microsoft: Banking on a Blueprint for Next Generation Commerce
It has been an exciting event so far here at Sibos 2013. There has been so much talk about mobile payments and how banks are going to move into the brave new world of technology enabled product offerings. But I’m happy to report that the conversation is evolving past mobile payments as just a point solution. Banks are beginning to understand that investing in short term solutions that get them a cool new feature for their customers isn’t really enough. FreedomPay in collaboration with Microsoft really studied the trends and we strongly believe a platform approach is what is needed. The FreedomPay Commerce Platform provides a comprehensive range of services and is a critical enabler of payments innovation for Financial Institutions and Retailers. The platform includes mobile payments, digital wallet and incentive technologies that integrate with live point of sale (POS) systems for real-time interactivity, a state-of-the-art payments gateway that transports exceedingly detailed transaction data, and banking-grade security tools. When combined and integrated to existing systems, this platform enables retail merchants to improve sales and drive customer loyalty. When utilized by a bank – this translates to a highly innovative extension of banking and payments products. Read to full blog in Microsoft’s News Center.