Microsoft: Can Big Data and Payments Drive Loyalty in Business Banking? (aka, Can Big Data and Payments Drive Loyalty in Consumer Banking – Part 2)

So – not the most original title, but I did promise a follow-up to my recent blog post: “Can Big Data and Payments Drive Loyalty in Consumer Banking?”

In the ‘consumer edition’ of the blog – also on Finextra, I suggested that banks can reinvigorate their payments brand and influence customer loyalty by integrating incentives and offers to their payments solutions. The premise is that banks are missing out on an opportunity to become more influential in where people shop and what they buy, rather than just how they pay… Read the full Blog Post by Colin Kerr, Worldwide Financial Services, Industry Solutions Director