PaymentSource: Microsoft, FreedomPay Collaborate on Targeted Offers
Microsoft is attracting interest in multiple countries for its collaboration with FreedomPay, which enables banks and large businesses to use consumer purchasing data for targeted offers.
“Payments is transitioning from a transaction business to an information business – information about where people shop and how much they spend is extremely valuable,” says Colin Kerr, industry solutions director on the worldwide banking team at Microsoft.
Microsoft is building a payments platform as a service, utilizing FreedomPay’s mobile or card-based payments processing and portal to create offers. Read the full article here.