Hudini and FreedomPay Collaborate to Make Commerce Technology in the Hospitality Industry Future-ready

November 27, 2023 – Hudini, the digital transformation partner for world’s leading hotels, and payments technology innovator FreedomPay are teaming up to make commercial transactions on hospitality apps seamless and guest-centric.

The first project that Hudini and FreedomPay have collaborated on is the digital transformation of SH Hotels & Resorts, the hospitality affiliate of Starwood Capital Group. Hudini has developed separate apps on iOS and Android for three hotel brands in the SH Hotels & Resorts portfolio – 1 Hotels, Baccarat Hotel, and Treehouse Hotel.

Hudini’s proprietary middleware can consolidate 100+ functionalities throughout the guest journey, driving great guest experiences and streamlining operations for hotels of every size. The partnership will see Hudini’s hospitality apps being integrated with FreedomPay’s Next Level Commerce™ platform.

“The convergence of functionalities is essential to delivering exceptional service to guests,” says Prince Thampi, Founder and CEO of Hudini. “The fact that guests can perform multiple tasks, including paying for products and services, on a single platform is sure to drive usage of the technology and also improve operational efficiency at hotels. FreedomPay’s robust and secure platform is renowned in the hospitality industry, and we’re delighted to partner with them.”

Hudini’s hospitality apps enable guests to skip the queue at the front desk by registering and paying for their room, make in-room purchases, order and pay for room service and services such as laundry directly, as well as review and clear their bills prior to check-out. The payment gateway for these transactions will be powered by FreedomPay, the award-winning innovator in commerce technology that has transitioned several leading hospitality brands from legacy payment systems to digital technology solutions.

Chris Kronenthal, President of FreedomPay adds, ”Today, guest expect their payments to be secure, seamless, and personalized. The partnership between FreedomPay and Hudini gives more flexibility and optionality along with data privacy and reliability to create a next level guest experience.”

The FreedomPay commerce platform offers best-in-class capabilities in the areas of security, payments, loyalty and identity while leveraging data to offer hotels key business insights. By providing secure, contactless and alternative payment solutions, the platform prioritizes the guest’s convenience and preferences. The ability to pay directly and digitally also creates more revenue generation opportunities for the hotel, while making operations more cost-effective and time-efficient.

About Hudini
Hudini is the leading digital transformation platform for the hospitality industry. Powered by a proprietary middleware and an omnichannel (App, Web, TV) guest interface that leverages data + AI to increase guest engagement and hotel revenues, Hudini delivers an enhanced guest experience. Through its 100+ pre-built integrations across all functionalities, Hudini delivers personalized, immersive guest experiences that enable guests to communicate, control and interact with hotels closer than ever before. Working with over 400 hotels across 25 countries, Hudini is fast becoming the benchmark for digital transformation in the hospitality industry. To learn more about Hudini, visit www.hudini.io

About FreedomPay
FreedomPay’s Next Level Commerce™ platform transforms existing payment systems and processes from legacy to leading edge and enables merchants to unleash the power of pay. As the premier choice for many of the largest companies across the globe in retail, hospitality, lodging, gaming, sports and entertainment, foodservice, education, healthcare and financial services, FreedomPay’s technology has been purposely built to deliver rock solid performance in the highly complex environment of global commerce.

The company maintains a world-class security environment and was first to earn the coveted validation by the PCI Security Standards Council against Point-to-Point Encryption (P2PE/EMV) standard in North America. FreedomPay’s robust solutions across payments, security, identity, and data analytics are available in-store, online and on-mobile and are supported by rapid API adoption. The award winning FreedomPay Commerce Platform operates on a single, unified technology stack across multiple continents allowing enterprises to deliver an innovative Next Level experience on a global scale. www.freedompay.com