PHILADELPHIA, Nov. 1, 2018 /PRNewswire/ — FreedomPay, the global leader in secure Commerce Technology for lodging, gaming, retail, restaurants, stadiums and other hospitality merchants has announced the addition of Liesl Smith to its executive team as Senior Vice President, Marketing and Communications. In this role, Smith will be responsible for supporting revenue growth and new products and services while leading the strategy to increase global brand awareness.
Smith joins FreedomPay from tech giant, Verifone, where as Vice President of Europe for Marketing and Communication, she applied both indirect and direct B2B strategies across several growth markets including the Nordics, France, Germany and the UK. An award-winning communications strategist, in 2018 Smith was selected by PR Week as one of the most influential industry professionals in the UK.
“We are truly excited that Liesl is joining our executive team. Liesl brings over 20 years of experience in business marketing and communications and is hugely respected in the industry for her strong business sense and proven results,” said Tom Durovsik, FreedomPay Founder and CEO. “Liesl will be a critical team player as FreedomPay continues to grow globally and dominate as the leading commerce platform technology available to businesses of all sizes.”
Prior to her role at Verifone, Smith led Global Payments Communications at Western Union (WU) across five major countries including US, UK and Australia. Smith doubled the amount of press coverage, strengthened the WU brand and launched a B2B web-based accounting platform at Money20/20 Copenhagen in 2016.
Smith also worked for the Federation of Small Businesses in the UK, representing the interests of 200,000 small and medium sized businesses. She worked with governments, policy makers and industry leaders in Europe and the U.S. to ensure the voice of small business was heard. She dealt with issues such as late payments, access to finance, exporting, business rates and Brexit. Smith’s career also spans a long stint with the BBC in several capacities including her roles as Journalist, Producer and award-winning Multi-Media Newsroom Editor.
Smith said “The payments space is probably the most exciting industry to be in right now. Technology is driving so much change and opportunity for businesses and the consumer – with FreedomPay at the cutting edge. I am thrilled and extremely proud to be part of such an innovative and winning team.”
Smith graduated from Ashridge Executive Education – Hult International Business School, acquiring a Masters-in-Management focusing on Marketing, People and Strategy.
Smith is also a PRCA (Public Relations and Communications Association) mentor and an active member of the PRCA (Public Relations and Communications Association) and the EACD (European Association of Communications Directors).
The FreedomPay Commerce Platform is the best way for merchants to simplify complex payment environments. Validated by the PCI Security Standards Council for Point-to-Point Encryption (P2PE) along with EMV, Tokenization, Contactless and DCC capabilities, global leaders in retail, hospitality, gaming, education, healthcare and financial services trust FreedomPay to deliver unmatched security and advanced value-added services. As the industry’s first TransAtlantic payments solution with integrations across top point-of-sale, device manufacturers and payment processors, supported by rapid API adoption, FreedomPay is driving the future of commerce and customer interaction. For more information, go to www.freedompay.com.
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