June 11, 2026 – Namastay, a leading design-led booking platform transforming hotel direct distribution, is proud to announce a new partnership with FreedomPay, a global leader in Next Level Commerce™, to bring faster, smarter, and more secure payment experiences to hotels and their guests. The partnership launches with leading luxury lifestyle hotel group Proper Hospitality.
“Luxury travelers increasingly expect the same seamless booking and payment experience from hotels that they receive from leading consumer brands,” said Frédéric Robles, CEO and Co-Founder of Namastay. “Together with FreedomPay, we are helping forward-thinking hospitality groups like Proper Hospitality transform direct distribution through faster checkout, modern payment methods including digital wallets, and a dramatically improved guest experience.”
By combining Namastay’s hospitality expertise with FreedomPay’s leading payment technology, we enable hotels to deliver a unified, frictionless booking and payment experience for their guests. This alliance marks a key milestone in accelerating the digital transformation of payments in the hospitality sector, while ensuring the highest standards of security, reliability, and trust for both hoteliers and travelers.”
This integration will enable partner hotels to offer Apple Pay, Google Pay, and other flexible payment options directly in the Namastay booking flow while seamlessly adapting to existing systems and infrastructure.
By modernizing the payment experience and enabling payment automation, Namastay helps hotels increase direct booking conversion, deliver a faster and seamless guest journey, reduce manual payment operations, improve payment acceptance rates, and access lower payment processing costs through optimized payment orchestration.
The partnership also empowers payment providers to unlock modern payment capabilities in traditionally hard-to-service regions, helping hotels maximize revenue and operational efficiency across global markets.
“By partnering with Namastay, we are transforming the booking process and making it easier than ever for guests,” said Nate Ware, EVP, Chief Sales Officer at FreedomPay. “Guests can now book expect a simplified experience that is secure, reliable and fast.”
Available now, the partnership strengthens Namastay’s position as the go-to platform for hotels seeking to modernize bookings, simplify payments, and deliver a best-in-class guest experience worldwide.
About Namastay
Namastay transforms online booking and payment for hotels and their guests. Through modern payment technology – including Apple Pay, Google Pay, PayPal, Klarna and Alma – Namastay enables hotels to increase direct revenue while delivering a seamless, secure, and fully integrated experience directly on their website.
The platform is an official partner to Relais & Châteaux and Preferred Hotels and Resorts. Its clients include some of the world’s most prestigious hospitality brands and properties, including Nobu Hotels, Nine Orchard, The Greenwich Hotel, Grupo Habita, Lily of the Valley, Royal Champagne, Château Voltaire, members of Leading Hotels of the World, Design Hotels, and Small Luxury Hotels), as well as innovative boutique brands such as Experimental Group, Fontenille Collection.
About FreedomPay
FreedomPay is the global leader in Next Level Commerce™—transforming the way businesses power payments and experiences across the world. More than a payment solution, FreedomPay is a world-class independent payment gateway engineered to simplify complexity, break down the barriers of legacy systems, and revolutionize every point of interaction—whether in-store, online, or mobile. Chosen by the leading brands across retail, hospitality, sports and entertainment, food service, healthcare and higher education, FreedomPay delivers technology strength, integration breadth, and deep expertise in global payments innovation.
As one of the first solutions in North America validated by the PCI Security Standards Council for P2PE, FreedomPay sets the gold standard for payment security, trust, and performance. With a unified technology stack, lightning-fast APIs, and integrated solutions across payments, FreedomPay gives businesses total peace of mind plus the freedom to choose any hardware provider. Move faster, act smarter, and lead markets—not chase them. www.freedompay.com