By Chris Kronenthal, President, FreedomPay
The digital payments landscape is rapidly evolving, driven by technological advancements, changing consumer behaviors, and the rise of innovative payment solutions. For merchants, this evolution presents both an opportunity and a daunting challenge.
To stay competitive, to increase efficiency and profitability, and to meet changing customer expectations, merchants must elevate their understanding of payment processing and technology—and raise their “payments IQ.”
Merchant Centered Acquiring™ (MCA) by FreedomPay is the industry’s first independent referral advisory that takes the pain out of payments by changing the way merchants, ISVs and processors find each other and work together. By leveraging over 20 years of payments experience, data-based evidence, and robust industry relationships, FreedomPay guides merchants through three-step process of education, evaluation, and exploration, delivering a free in-depth analysis and expert advisory, and provides a range of MCA-certified processors to choose from. All at no cost or obligation to merchants.
MCA will help you review your business, payment type patterns, volume, fees and overall fit. Businesses can streamline complexity, increase profitability and operational efficiency, standardize technology, and deliver a superior buying experience.
Merchants who’ve used MCA have reported up to 18% savings on transaction fees. Merchants also described MCA as a valuable learning experience. One suggesting, “I learned more about payment processing in a one-hour phone call with MCA advisors than I did in years of doing business.” Another merchant claims that agreeing to the free analysis was one the best business decisions they ever made.
In an era of rapid technological advancement and increasing complexity in payment processing, it is imperative for merchants to become better informed. By educating themselves on the latest trends, technologies, and regulatory requirements, merchants can enhance their competitive edge, improve operational efficiency, and make better data-based decisions.
By enhancing their payments IQ, merchants can better anticipate and adapt to future changes, ensuring long-term sustainability and growth. Forward-thinking merchants who invest in ongoing education and technology adoption are better positioned to thrive in an increasingly digital world.