Online and in person retailers and restaurants alike will need to evolve to meet the demands of the cashless shopper. With the expectation to deliver a seamless and unobtrusive payment experience, providing an omnichannel platform for consumers to pay how they want and when they want is an absolute must. Enabling this type of technology will allow for increased revenue and a flawless consumer experience. With an increase in the cashless shopper, merchants need a payment gateway that is providing the highest level of security but more so one that is consistently developing features that exceeds the demand of consumer trends.