Resources: Insights

We’re growing as fast as the industry we have pioneered.
Here’s some insights into current industries.

How Full-Service Brands Can Use Digital Signage to Drive Profits

Cedric Lourie – Director of Digital Development
Posted January 9, 2019 by

The task for restaurant brands to reach and engage consumers effectively has increasingly become a challenge, as information consumption channels become rapidly fragmented. Digital signage, when paired with an influential consumer decision-making moment, such as at a point of sale, creates a unique opportunity where the fragmented world can be re-focused for a key instant.

For a brand to truly convert digital strategies into effective, repeatable ROIs, it’s paramount to reach individuals not only at the right time, but also with individualized, relevant messaging. This creates an enhanced overall experience and as a byproduct, generates brand loyalty. Brand loyalty creates offshoots of future business from the individual to the restaurant, which in turn creates a sustainable marketing strategy for future business growth.

FreedomPay recently rolled out DecisionPoint Network, a best in class digital content marketing platform. DecisionPoint Network serves to bridge the gap between enterprise brands and the ever-evolving consumer habits landscape. With a nationwide reach across millions of screens, DecisionPoint Network reaches new and brand loyal consumers during all points of the consumer journey, as they visit their favorite establishments daily.

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JOIN OUR NEWSLETTER
FreedomPay will use your details to send you information on our products/services and events via email. By confirming, you are agreeing to our privacy policy. You can unsubscribe at any time.
Stay in the know with FreedomPay and subscribe to our new monthly newsletter: The FreedomPay Forum! Here, you will find the latest and greatest at FreedomPay, newsworthy announcements and the top trending topics in the payments industry today.
To unsubscribe or submit a data request per the General Data Protection Regulation (GDPR), please visit: https://corporate.freedompay.com/gdpr/.

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