Posted January 11, 2015 by 20nine

FreedomPay Announces PCI-Validated Point-to-Point Encryption And EMV Support Through Newly Enhanced Microsoft Azure


The FreedomPay Commerce Platform on Azure delivers security and real-time customer interaction and value-added services at checkout


NRF Big Show 2015

New York – January 11, 2015 – As retailers look to upgrade payment terminals to comply with the October 2015 deadline for EMV card acceptance, coupled with growing NFC adoption and mounting security concerns, Microsoft Corp. (Nasdaq: MSFT) and its commerce partner FreedomPay are delivering a complete solution that transforms the point of sale experience with payments on Azure.

The first PCI-Validated P2PE payments platform for retailers available on Azure, FreedomPay offers retailers a validated solution that adheres to the rigorous P2PE certification requirements of the PCI Security Standards Council.


Integrated Across the Commerce Ecosystem

Payments on Azure has been endorsed by an array of new device manufacturers including HP, Ingenico, Veifone, Panasonic and Dell.  FreedomPay’s solution allows merchants to accept all EMV, NFC and traditional payment methods within a PCI-Validated P2PE security wrapper, and enables real-time interaction and personalization on tablet devices at checkout.

The FreedomPay Commerce Platform is built to integrate with multiple point-of-sale and payment terminal manufacturers, giving retailers unparalleled flexibility to choose devices that fit their customer engagement models.  Modular, tablet-based checkout devices allow merchants to offer both docked and mobile checkout experiences. MICROS, Agilysys, Revel Systems iPad POS and Digital Dining are among the leading POS supported on the platform.

“The FreedomPay Commerce Platform on Azure offers customers security, scalability and access to real-time data,” said Christopher Kronenthal, Chief Technology Officer at FreedomPay.  “Microsoft has enabled FreedomPay to deploy one of the industry’s most comprehensive payment security standards and transactional data services to merchants embracing a real-time retail ecosystem.”


A Complete Merchant Solution

Emerging payment technologies such as EMV cards and NFC-enabled mobile wallets are compelling retailers to purchase new hardware at the point of sale.  With the FreedomPay platform, retailers can maximize this opportunity by adopting best in class hardware and best in class data encryption technology.  The FreedomPay solution provides total coverage for all payment cards and offers transaction processing connectivity to more than 10 major U.S. payment processors including First Data, Chase, Vantiv, TSYS and Elavon.

Coveted PCI validation for FreedomPay’s P2PE solution means that merchants can significantly reduce their scope for PCI DSS compliance.  The merchant’s point of sale device and network are completely removed from scope for compliance, substantially reducing the cost and burden of compliance audits, penetration testing and self-assessment questionnaires.  For more, visit the PCI Council website: https://www.pcisecuritystandards.org/approved_companies_providers/validated_p2pe_solutions.php

“FreedomPay represents the most advanced solution for our business,” said Kathy Troknya, President of Learning Express Toys, a specialty retailer with over 125 locations.  “Not only does it deliver a validated P2PE security solution, but FreedomPay’s innovative cloud-based commerce platform will continually add value to our customers.”


Value-Added Services At Checkout

The platform enables merchants to offer customers with a broad set of value-added services that enrich the purchase experience based on the data captured at checkout.  Examples include: real-time offers and recommendations, loyalty programs, private-label card solicitation, advertising solutions, coupons, warranties, charitable donations, digital receipts and brand messaging.  Backed by the power of Machine Learning capabilities and Business Intelligence platforms on  Azure, FreedomPay enables merchants to reinvent their checkout experience and adopt best practices from online retailing in-store.

“Retailers need to embrace digital transformation to thrive in today’s multichannel retail environment,” said Brendan O’Meara, Senior Director of Worldwide Retail and Consumer Goods, Microsoft Corp.  “The FreedomPay Commerce Platform on Azure gives merchants the tools they need to safeguard data and gain near real-time customer insights, keeping them on the cutting edge of the quickly changing retail industry.”

With secure transaction data on Azure, merchants can personalize the customer experience for any individual based on their purchase data and profile.  Customers can engage with value-added services delivered on touch-screen tablet checkout devices, offering a more connected, omni-channel customer experience.

To demonstrate the flexibility of the checkout experience, FreedomPay and Microsoft will showcase a the FreedomPay Commerce Platform on Azure at the 2015 NRF Big Show at the Jacob Javits Center in New York.  The platform delivers unsurpassed security and enables merchants to drive a customer-centric experience, with the ability to configure many different workflows and experiences based on the customer’s persona, as well as their current and past purchases.


About FreedomPay

The FreedomPay Commerce Platform is the engine inside the world’s expanding and interconnected ecosystem of commerce.  With broad integrations across point-of-sale devices, payment processors and financial institutions, FreedomPay connects purchase activity with enterprise data in real-time to enable more successful customer interactions.  Validated by the PCI Security Standards council for Point-to-Point Encryption (P2PE), the FreedomPay Commerce Platform securely processes transaction data for global leaders in the retail, hospitality, healthcare, education and financial services sectors.  With innovative and expansive technologies built for real-time commerce, FreedomPay positions any organization for the future of commerce and customer interaction.