Posted January 05, 2016 by 20nine

FreedomPay Launches Integrated Pay-At-Table Solution In North America

The changeover to EMV along with Pay-At-Table is rapidly enhancing the way merchants interact with customers.


Radnor, PA – January 5, 2016 – FreedomPay, the leader in secure payment technology for stadiums, hospitality, restaurant, gaming, lodging and retail merchants, announced the launch of its Pay-At-Table solution with PCI Validated Point-to-Point Encryption (PCI P2PE), the industry’s highest security standard, as well as support for EMV chip cards and NFC mobile wallet payments. Available on Ingenico Group’s iWL 258 wireless smart terminal and powered by FreedomPay’s payment gateway, the Pay-At-Table solution is a fully integrated solution with the point of sale at the merchant’s location.  In 2016, FreedomPay will be rolling out Pay-At-Table with Firebirds Wood Fired Grill, lauded as a ‘Breakout Brand’ by Nation’s Restaurant News and recognized as FSR Magazine’s  ‘Top 10 Fast-Growing, High-Performing Chains’ and Technomic’s ‘Top 500 Restaurant Chains Report’.

“Offering our guests a secure and flexible solution to pay at the table with their chip card or mobile wallet is critically important,” said John Fowley, vice president of information technology of Firebirds Wood Fired Grill.  “A PCI Validated P2PE solution for Pay-At-Table, in addition to our other secure payment options, gives us the confidence that our guests’ payment data is truly secure.”

As the United States adopts the EMV chip card standard, table service restaurants will need to allow guests to pay with their EMV card as normally done at the point of sale station, as well as directly at the table, without giving their card to the server.  FreedomPay’s Pay-At-Table solution enables restaurants to accept payments via EMV cards, NFC mobile wallets such as Apple Pay, Android Pay and Samsung Pay, as well as mag-stripe cards for those guests whose credit or debit card has not yet been replaced with a chip card.  For compatible environments, restaurateurs can expect speed of check-out to improve by as much as eight minutes, when enabling guests to pay from their table directly.

The FreedomPay solution is offered as an integrated toolkit for point of sale partners, and combines all of the benefits of PCI Validated P2PE, EMV, NFC, digital signature capture, store and forward capabilities and more.  Leading point of sale systems such as MICROS, Agilysys and Digital Dining will be enabling restaurant owners to process EMV payments through their existing network infrastructure.  Because the solution is based upon FreedomPay’s PCI Validated P2PE solution, which includes full tokenization where necessary, the merchant’s point of sale and network are removed completely out of scope for annual PCI DSS compliance.  The PCI scope reduction saves merchants the time, cost and difficulty of lengthy documentation, penetration testing and vulnerability scans of the point of sale environment.

Critically, FreedomPay’s Pay-At-Table toolkit allows for seamless integration into standard workflows and use-cases for the North American restaurant market. This ensures that guests and staff alike are comfortable in the technology transition that EMV and NFC have created.

“Ingenico Group’s iWL series enables partners such as FreedomPay to easily integrate their own technology and offer a complete solution that meets the specific needs of their hospitality merchant customers,” said Gregory Boardman, chief technology officer, North America for Ingenico Group. “Using Ingenico Group’s iWL 258 wireless smart terminal, FreedomPay is able to deliver on its own Pay-At-Table strategy with a turnkey, secure solution for accepting EMV and NFC payments tableside.”

Merchants are also able to leverage FreedomPay to deliver a range of value-added services such as loyalty rewards and incentives, dynamic currency conversion (DCC), interactive tablets at the point-of- sale, and business intelligence applications with SKU-level transaction data.

About FreedomPay

The FreedomPay Commerce Platform is the best way for merchants to simplify complex payment environments. Validated by the PCI Security Standards Council for Point-to-Point Encryption (P2PE) along with EMV, NFC and DCC capabilities, global leaders in retail, hospitality, gaming, education, healthcare and financial services trust FreedomPay to deliver unmatched security and advanced value-added services. With broad integrations across top point-of-sale, device manufacturers and payment processors, supported by rapid API adoption, FreedomPay is driving the future of commerce and customer interaction. The FreedomPay Commerce Platform operates on the Windows Platform and is fully supported by the security and scalability of the Microsoft Azure cloud. For more information, go to corporate.freedompay.com.

About Firebirds Wood Fired Grill

Firebirds Wood Fired Grill is a Classic American restaurant known for its authentic wood fired entrees infused with bold flavors, fresh herbs and spices. Based in Charlotte, N.C., Firebirds has a collection of 38 restaurants throughout the U.S. The polished casual restaurants are open for lunch and dinner, and feature a selection of aged steaks that are hand-cut in the restaurant, fresh seafood, chicken and ribs seared over local hickory, oak or pecan wood. Since 2000, loyal guests have craved signature items such as Firebirds BLT Salad, Slow Roasted Prime Rib, Chile Rubbed Delmonico, Wood Grilled Salmon, Lobster Spinach Queso and Creme Brulee Cheesecake. The award-winning FIREBAR® hosts a selection of private Firebirds label wines and specialty cocktails such as the Double Black Diamond Martini® infused with natural, fresh pineapple for 21 days. From the delicious flavor to the ambiance of the relaxing fireplace and exhibition kitchen, Firebirds provides a memorable experience.

For more information or to find a location near you, visit: www.firebirdsrestaurants.com. Like us on Facebook at www.facebook.com/firebirdsgrill or follow us on Twitter @FirebirdsGrill.