FreedomPay’s Touchless Commerce Program to Power Mobile Digital Payments at Cedar Fair Properties

Touchless technology to enhance point-of-sale safety and efficiency for entertainment leader’s guests and associates in hospitality, retail and dining venues

Philadelphia, Pennsylvania (July 13, 2020) — FreedomPay, the world’s leading consumer-centric commerce platform, announced it has finalized an agreement to implement its Touchless Commerce program throughout Cedar Fair Entertainment Company’s amusement parks, water parks, resorts and other entertainment properties. Terms of the agreement were not disclosed.

Offering touchless payment technologies aim to further improve the overall guest experience by minimizing physical touchpoints and accelerating throughput times that enhance service quality at retail, dining and other hospitality venues. FreedomPay provides guests the flexibility to choose among popular mobile digital payment applications such as Apple Pay, Google Pay and contactless card tap. Touchless Commerce capabilities will be available at select Cedar Fair parks in 2020 and are expected to be integrated systemwide in 2021.

Cedar Fair will also leverage FreedomPay’s fast growing advertising platform DecisionPoint Network™, allowing its guests access to direct, contactless messaging at the point of purchase to improve the payment experience at checkout.

“By emphasizing mobile digital payments through FreedomPay’s Touchless Commerce platform, Cedar Fair is providing enhanced safety and convenience for our guests and associates,” said Todd Sasala, vice president of Information Technology at Cedar Fair.  “Not only will our guests spend less time standing in line and more time enjoying the park, but our associates and managers will also enjoy new efficiencies as we reduce cash transactions, card readers and other touchpoints.”

“As an early adopter of DecisionPoint Network™, Cedar Fair will now be able to leverage the network to inform park visitors of their touchless payment options including contactless cards and digital wallets,” said Chris Kronenthal, president and CTO at FreedomPay. “Through FreedomPay’s Touchless Commerce program, Cedar Fair parks will not only provide a memorable experience but a safer one as well.”

About FreedomPay
FreedomPay’s Next Level Commerce™ platform transforms existing payment systems and processes from legacy to leading edge. As the premier choice for many of the largest companies across the globe in retail, hospitality, lodging, gaming, sports and entertainment, foodservice, education, healthcare and financial services, FreedomPay’s technology has been purposely built to deliver rock solid performance in the highly complex environment of global commerce. The company maintains a world-class security environment and was first to earn the coveted validation by the PCI Security Standards Council against Point-to-Point Encryption (P2PE/EMV) standard in North America. FreedomPay’s robust solutions across payments, security, identity, and data analytics are available in-store, online and on-mobile and are supported by rapid API adoption. The award winning FreedomPay Commerce Platform operates on a single, unified technology stack across multiple continents allowing enterprises to deliver an innovative Next Level experience on a global scale. www.freedompay.com