Small acts of generosity, when multiplied by the millions, can create a powerful force for good. This is the simple but important idea that has popularized the concept of micro-donations.
What are micro-donations?
Micro-donations are a convenient way for people to donate to the causes that matter to them. When you go to a store and get asked at checkout if you’d like to round up to the nearest dollar, that’s a micro-donation. Consumers play a part in making change through donation, while the merchant helps facilitate that.
To get micro-donation capabilities, a merchant typically has to go out and look for a micro-donation platform and hope that it can integrate with their current tech stack. For merchants using FreedomPay, they can easily use our Gateway to Giving™ digital donations program.
What is Gateway to Giving?
Gateway to Giving™ is a micro-donation program designed to seamlessly integrate charitable giving into your checkout experiences. Gateway to Giving offers a simple, secure, and impactful way for consumers to support causes they care about, one transaction at a time.
How Gateway to Giving Works
Imagine the number of transactions you process each month. Now picture the incredible impact made if even half of those included a donation.
Gateway to Giving™ transforms the point-of-sale into a point of purpose. The program allows customers the opportunity to add a small micro-donation to their purchase with a single tap of their card. These small contributions collectively create a significant and consistent funding stream for the charity of your choice.
Key Benefits for Your Business
Integrating a charitable component into your business operations can be a powerful driver for growth and loyalty. Gateway to Giving™ is designed to deliver benefits without adding complexity.
- Seamless Integration: This is another value-added benefit of the FreedomPay Next Level Commerce™ platform. Whether you’re an existing or new FreedomPay merchant, activating the Gateway to Giving™ program requires minimal lift and no additional systems. The program works with your existing payment stack, ensuring no operational disruptions or delays at checkout. You can do good without changing how you do business and upending your systems.
- Enhanced Customer Loyalty: The modern consumer increasingly prefers to shop with brands that align with their values. By empowering your customers to support important causes while signaling your own support, a more impactful connection is formed.
- Secure, Transparent Fundraising: Built on FreedomPay’s PCI-validated platform, Gateway to Giving™ ensures every donation is collected with the highest standards of security. We ensure that 100% of the funds are tracked, providing complete transparency and peace of mind for you, your customers, and the charities.
Bringing The Halo Effect to Your Business
Gateway to Giving™ reinforces your position as a brand that cares. The visible act of giving at checkout creates a shared sense of goodwill that extends to customers, employees, and stakeholders. It’s an enterprise-scale solution created for businesses of all sizes that generates measurable impact.
By joining the Gateway to Giving™ program, you unlock a simple way to make a real difference. It’s a win for your business, a win for your customers, and a win for the causes that matter most.
Ready to transform your checkout experience into a powerful engine for change?
Learn more about how FreedomPay’s Gateway to Giving™ can benefit your business here.