The holiday season is a critical time for retailers, with a surge in shopping both in-store and online. The National Retail Federation predicts that over 137.4 million Americans will shop during the Thanksgiving weekend, reflecting a growing consumer confidence. While this is great news for retailers, it also increases the risks of compromised payment data—a concern that no merchant can afford to ignore.
Retailers can address these risks head-on by adopting advanced security solutions like Point-to-Point Encryption (P2PE). FreedomPay’s cutting-edge P2PE platform helps ensure safe transactions, giving customers the confidence they need to shop freely.
The Benefits of FreedomPay’s P2PE Solution
Merchants using FreedomPay’s P2PE platform unlock several key advantages:
-
Advanced Security Compliance
Protect your business and customers with PCI-validated solutions that meet the highest industry standards.
-
Seamless Integration
Whether you’re using legacy systems or the latest payment processors, our P2PE solution integrates effortlessly into your operations.
-
Support for Emerging Payment Methods
FreedomPay’s P2PE is future-ready, supporting technologies like EMV, mobile wallets (Apple Pay, Samsung Pay, Android Pay), and NFC payments.
-
Tokenization for Added Protection
Every transaction benefits from tokenization, replacing sensitive card data with unique codes that are useless to hackers.
The Role of P2PE in Online Shopping
The holidays aren’t just about in-store shopping. The NRF forecasts a 7-10% increase in online sales this year, reaching an estimated $117 billion. FreedomPay addresses online payment security with its Hosted Payment Page. This solution encrypts sensitive cardholder data for online checkouts, providing the same level of security as in-store P2PE.
With seamless integration into existing eCommerce platforms, FreedomPay’s Hosted Payment Page ensures that online shoppers enjoy a secure and hassle-free checkout experience.
Addressing Gaps in EMV with P2PE
While EMV technology offers protection against card duplication fraud, it doesn’t secure the full transaction chain. This leaves payment data vulnerable to breaches at various points. FreedomPay bridges this gap by combining P2PE with tokenization, encrypting data at the point of entry and replacing it with random tokens throughout the transaction cycle. Even if a system is breached, no usable data is exposed.
Did You Know?
Using a non-validated P2PE solution could expose merchants to liability for fraud and data breaches. FreedomPay eliminates this risk with fully PCI-compliant encryption.
Future-Proof Payment Security with FreedomPay
The payment ecosystem continues to evolve rapidly. From increased mobile wallet adoption to emerging trends in contactless payments, staying ahead requires adaptable and innovative solutions. FreedomPay’s P2PE platform is designed to grow alongside your business, ensuring that you’re always prepared for the next wave of technological advancements.
-
Enhanced Customer Trust
Shoppers today are more conscious than ever about data security. Using FreedomPay’s P2PE solution elevates your reputation as a business committed to customer safety.
-
Operational Efficiency
Streamline your compliance process and reduce the costs associated with meeting PCI DSS requirements by leveraging validated P2PE solutions.
-
NFC and Mobile Wallet Support
Offer customers the flexibility to pay how they prefer, with FreedomPay supporting both emerging and traditional payment technologies.
Why Choose FreedomPay for P2PE?
At FreedomPay, we redefine the standard for secure commerce. Our validated P2PE solution isn’t just about meeting compliance—it’s about leading innovation in payment security. From small retailers to enterprise businesses, we deliver peace of mind with advanced encryption, seamless integration, and the flexibility to grow with your operations.
This holiday season, safety is on everyone’s wish list. Whether your customers are shopping in-store or online, FreedomPay’s P2PE ensures their data is always protected. With our commitment to transforming global commerce, we’re here to help you deliver not just transactions, but trust.
Learn More
Want to enhance your payment security and protect your business from data breaches? Explore FreedomPay’s P2PE solution and discover how it can elevate your operations. Get in touch to get started today.
