In my teens, I remember TV commercials for Yellow Pages in the UK. The publication would list local retailers by category, and then you could call to see if the retailer had the item in stock. Maybe if they were a ‘nice retailer’ they would but the item aside for you (a boy wanting a new bike for Christmas is the commercial that sticks in my mind)… Read the full Blog Post by Colin Kerr, Worldwide Financial Services, Industry Solutions Director