Meeting the Modern Customer’s Expectations
Consumers may not know the term omnichannel, but they certainly recognize its value. They expect a seamless, consistent experience whether they shop in-store, online, or on mobile. The challenge for retailers lies behind the scenes—managing disparate systems like point-of-sale, payment processors, and incentive engines to deliver that flawless consumer experience.
For customers, it’s simple. They want a secure, uniform interaction across every touchpoint. They don’t care about the complexities of integrating back-end systems. For retailers, though, succeeding in this endeavor means tackling significant technical challenges.
The Growing Omnichannel Opportunity
Connected consumers aren’t going anywhere, and neither is the growing demand for e-commerce. It’s estimated that the global B2B e-commerce market will be valued at $36 trillion by 2026, and global B2C revenue hitting $5.5 trillion by 2027.
With this kind of growth, presenting a unified front to consumers is no longer optional—it’s essential. Achieving this requires tightly integrated, high-performance payment systems that ensure security and enhance the user experience across channels.
Where Retailers Are Investing
Retailers are adapting and prioritizing omnichannel excellence through focused investments, with top priorities including improved payment security and advanced analytics. Key initiatives include:
- Payment Security Enhancements: Protecting customer transactions is a top focus, integrating secure payment technologies into omnichannel strategies.
- Cross-Channel Data Analytics: One in four retailers plan to implement tools to analyze data across channels and optimize omnichannel performance.
FreedomPay’s Answer to Omnichannel Challenges
At FreedomPay, we understand the complexities retailers face in creating seamless and secure omnichannel experiences. Our innovative three-tier approach delivers secure payment solutions designed to reduce PCI compliance hurdles and enhance data protection across channels.
Here’s how FreedomPay empowers retailers:
Hosted Payment Page for E-Commerce
- A responsive, white-labeled solution that streamlines online payment acceptance, transaction authorization, and tokenized responses.
Payment Information Proxy
- Securely captures and tokenizes payment data from third-party sites (e.g., Online Travel Agencies) before it enters point-of-sale or property management systems. This ensures PCI compliance and data security.
Virtual Terminal with Validated P2PE
- Secures card-not-present transactions, such as phone and back-office payments, by removing sensitive cardholder information from network environments.
By deploying FreedomPay’s solutions, retailers can safeguard their payment ecosystems while supporting a seamless, secure customer experience across all channels.
A Platform for Growth
Today’s commerce demands flexibility and innovation. FreedomPay’s omnichannel solutions not only enhance payment security but create a scalable platform for future growth. Our approach minimizes reinvestment needs while supporting retailers with innovative functionality and operational efficiency.
If you’re investing in omnichannel transformation, protect your investment. Choose FreedomPay’s Next Level CommerceTM platform to support your business and customers, every step of the way.
