Every transaction carries a story: who bought what, when, how they paid, and what brought them back. Capturing that data isn’t the hard part. What’s challenging for most merchants is getting that data into the right hands—and into the right environment.
What is data exchange
Data exchange is a secure, direct connection between your own systems and the data environment your teams already use. It gets rid of the need for file transfers, custom integrations and manual batching. Instead of exporting files overnight and mapping them into your warehouse, your transaction data flows continuously into views your analysts can query the moment it lands.
This is all made possible by secure data sharing technology, which lets transaction dataflow directly into your own environment. What’s created is a full-fledged data pipeline with no additional developer lift to keep things moving. And with an emphasis on security, you control exactly what goes in, the data is delivered read-only, and access can be revoked instantly.
The benefits of payment data exchange
Payment data captures something no other business data does: a record of every digital customer interaction, tied back to that same customer across every location and channel they shop in. But it only becomes useful if you can access it quickly, drilled down to the level you need to analyze it alongside other business data. A well-built data exchange delivers both.
Rich data insights. Rather than periodic transaction summaries, data exchange can deliver 250+ fields across transaction, line-item, and incentive data — down to SKU, quantity, price, discounts, taxes, and loyalty activity. That level of granularity lets analytics teams build models that summary-level exports simply can’t support.
Speed that matches your business. Same-day delivery, with some data exchanges offering multiple deliveries a day depending on the merchant’s preference, means you’re able to monitor activity as it happens rather than piecing together old data. Pending authorizations, voids, and refunds show up in near real time, so nothing is missing from the picture and no day’s activity is stuck waiting for a batch job.
Less risk, less overhead. Because data arrives through secure sharing rather than file transfers, there’s no sensitive data moving between organizations, no mapping to maintain, and no file-handling risk to manage. Your data stays inside your controlled environment with read-only access and row-level security.
Unified data environment. Along with the delivery of 250+ fields, data exchange allows merchants to use that data alongside data from their CRM, ERP, POS, etc. Rather than staying siloed, this payment data unlocks a new level of insight within the environment your teams already work in.
A foundation for what’s next. Governed, high-fidelity transaction data is exactly what’s needed to power automation, forecasting, and AI-driven exception handling. Those capabilities turn payment data from a static record into an operational asset.
Put together, these benefits mean a merchant can gain insights faster from raw payment data without undertaking an extensive project to get a new integration set up.
What does FreedomPay offer to businesses using a data exchange platform?
Through our listing on Snowflake Marketplace, FreedomPay Insights™ Data Exchange delivers live transaction, line-item, and loyalty data straight into a merchant’s own Snowflake environment using Snowflake’s Secure Data Sharing — replacing legacy file feeds with a modern pipeline that’s always current and ready to query from day one.
That means access to 250+ fields across three views: Transactions, Transaction Line Items, and Incentives—while also including Payment Account Reference (PAR) values that track a customer consistently across locations, channels, and even card refreshes. Merchants can choose once-daily or every-30-minute refresh cadences, so unbatched transactions, pending authorizations, voids, and refunds are always reflected.
In practice, this unlocks use cases merchants have always needed:
- A true 360-degree customer view that ties loyalty and SKU-level detail to a single behavioral profile.
- Attribution analysis that proves the revenue impact of promotions instead of estimating it.
- Settlement reconciliation that shows exactly when the day’s batch has settled—and what is still pending.
- Payment cost analytics broken out by card brand, entry mode, and location.
- FX commerce analytics for merchants with international traffic.
Merchants need governed, high-fidelity transaction data available when and where they work. This is what makes our data exchange with Snowflake essential to businesses looking to take their data analytics to the next level.
Go here to get your FreedomPay transaction data connected with your Snowflake account.
To learn more about how to get set up with FreedomPay and Snowflake, reach out below.