Whitepaper

Checkout and Payments in 2026: Consumer Demand, Industry Reality, and the Path to Modernization

Checkout has become one of the most decisive moments in retail and hospitality. It defines the customer experience. Consumers increasingly expect speed, flexibility, and recognition at the point of payment. Yet, for many organizations, checkout remains one of the most constrained and complex parts of the customer journey. And the gap between expectation and execution is widening.
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What's Inside?
This report shares valuable insights captured through surveys conducted by FreedomPay and Verifone alongside Studio’s Retail Dive and Hospitality Dive. Together, we gathered feedback from 1,018 consumers and 200 retail and hospitality leaders on:
 

  • Steps to work toward meeting consumer demand for new checkout and payment options

  • What consumers want most from checkout and payment

  • What retailers and hotels are delivering today

  • The barriers preventing modernization and how to get over them

  • Where opportunities exist for brands to improve the experience for shoppers and guests

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