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Whitepaper

Personalisation Pays: How Data-Driven Strategies Are Shaping Retail

In Personalisation Pays: How Data-Driven Strategies Are Shaping Retail, FreedomPay and Retail Economics unlock the role of customisation within the buyer journey.
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What's Inside?
Download the full report to access key customer insights around the value of data and technology, the converging roles of online, mobile, and in-store shopping; customer browsing habits by demographic, and the factors driving changing approaches to commerce.
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