- What data do participants consider low, medium, or high privacy?
- Are participants more willing to share low, medium, or high-privacy level data?
- Which privacy level data is most influenced by monetary rewards?
- Are loyalty points or cash discounts more effective as incentives for data sharing?
- Are Gen Z more wary of data sharing than older generations?
The study presents a non-representative snapshot of Gen Z views toward data sharing and incentives. However, it presents the challenges facing and opportunities ahead for retailers and merchants seeking to reach these consumers using the right mix of incentives.