From Plastic to Pixels: Navigating Shifts in Consumer Payment Preferences

FreedomPay and Retail Economics analyse, quantify, and forecast the trajectory for digital wallets and other payment methods across Retail, Hospitality, and Leisure in the UK. Unpack the evolution of payments, identify the digital wallet tipping point and technological divide across demographics, and unveil the strategic considerations shaping the adoption of effective digital payment strategies.

The research uses Retail Economics’ proprietary data and modelling to evaluate the rate of adoption to forecast when digital wallet payments will overtake other forms of payment. This is supported by a nationally representative UK consumer survey across 2,000 households, illuminating key trends across levels of adoption, barriers to growth and category nuances around digital wallet payments.

Download the report now:

Two retail customers looking at jackets with a phone with a digital wallet that has a credit card that's secured by Freedompay with white text that says "From Plastic to Pixel: Navigating Shifts in Consumer Payment Preferences"

FreedomPay will use your details to send you information on our products/services and events via email. If you choose not to consent to receiving marketing emails using the GDPR checkbox below, your data will only be collected and stored long enough to assist with your request. By submitting a website inquiry, you are agreeing to our privacy policy. You can unsubscribe at any time. To unsubscribe or submit a data request per the General Data Protection Regulation (GDPR), please visit https://corporate.freedompay.com/gdpr.