From Plastic to Pixels: Navigating Shifts in Consumer Payment Preferences

FreedomPay and Retail Economics analyse, quantify, and forecast the trajectory for digital wallets and other payment methods across Retail, Hospitality, and Leisure in the UK. Unpack the evolution of payments, identify the digital wallet tipping point and technological divide across demographics, and unveil the strategic considerations shaping the adoption of effective digital payment strategies.

The research uses Retail Economics’ proprietary data and modelling to evaluate the rate of adoption to forecast when digital wallet payments will overtake other forms of payment. This is supported by a nationally representative UK consumer survey across 2,000 households, illuminating key trends across levels of adoption, barriers to growth and category nuances around digital wallet payments.

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Two retail customers looking at jackets with a phone with a digital wallet that has a credit card that's secured by Freedompay with white text that says "From Plastic to Pixel: Navigating Shifts in Consumer Payment Preferences"

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