Personalisation Pays: How Data-Driven Strategies Are Shaping Retail

In Personalisation Pays: How Data-Driven Strategies Are Shaping Retail, FreedomPay and Retail Economics unlock the role of customisation within the buyer journey.Download the full report to access key customer insights around the value of data and technology, the converging roles of online, mobile, and in-store shopping; customer browsing habits by demographic, and the factors driving changing approaches to commerce.

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