Digitization For Flexibility, Agility and Scalability
How can Payments Technology support merchants’ response to shifting customer demands and evolving buyer journeys?
FreedomPay President, Chris Kronenthal highlights the value of an open, agnostic commerce platform.
“With how rapidly the consumer mindset is changing, we’re finding that merchants have to respond to that through digitization. Merchants have to be incredibly agile in their adoption of technology. That’s why FreedomPay, as a provider of a very open and democratic platform, is best at meeting their needs.
We provide a framework for scalable commerce technology. As a merchant goes out and identifies best in class, best in breed solutions, whether that’s a point of sale, a kiosk, or an e-commerce asset, etc., they have a very reliable framework to plug that into. Once they’re plugged into that framework, that organically solves a lot of concerns around consumer compliance, payment, data privacy and security, as well as operational benefits.”