Any retailer who can build an omnichannel commerce environment for their business is ready for the future. Consumers expect the same experience no matter how they shop—online, in-store, mobile apps, etc. To meet these growing expectations, merchants need to integrate payment systems that unify all sales channels. When connected, these sales channels create the foundation for loyalty programs, tailored incentives and an improved customer experience. This is where an advanced payment gateway built for facilitating omnichannel commerce becomes essential.
Why Omnichannel Payment Gateways Are Vital for Retailers
A modern payment gateway isn’t just about facilitating transactions. It’s an essential tool that supports secure, unified payment experiences across every customer touchpoint. To stay competitive, streamline operations and boost customer satisfaction, merchants need to implement a payment gateway built for omnichannel commerce.
Key Advantages of Omnichannel Payment Gateways
1. Deliver Unified Checkout Experiences and Secure Payments
Payment gateways that enable omnichannel commerce provide a consistent checkout experience, allowing customers to effortlessly transition between shopping channels with no interruptions. This flexibility fosters trust and loyalty through a recognized and repeatable experience while increasing sales.
But most importantly, shoppers want peace of mind when it comes to the protection of their personal information, whether they’re buying online or at a brick-and-mortar location. Omnichannel payment gateways incorporate advanced security measures like point-to-point encryption (P2PE) to protect sensitive customer data.
2. Access Centralized Insights and Analytics
One of the most powerful features of an omnichannel payment gateway is its ability to provide advanced data throughout the entire customer journey. Retailers can gain a complete view of customer interactions across all sales channels, from the physical store location to their online cart.
This comprehensive omnichannel visibility empowers merchants to:
- Analyze customer purchasing trends
- Personalize the checkout experience
- Deliver tailored promotions at the point of sale
- Shape loyalty programs
With omnichannel commerce, retailers can make more informed decisions, driven by data.
3. Offer Payment Flexibility for Every Customer
Modern consumers expect the ability to pay with a variety of payment options, whether it’s traditional credit cards, digital wallets, or installment methods like Buy Now Pay Later (BNPL). After delivering a unified checkout experience, payment flexibility is the next step in what a payment gateway powering omnichannel commerce should offer to customers. Both consistent checkouts and the availability of a wide range of payment options are the key for merchants looking to reduce cart abandonment.
4. Enable Omnichannel Excellence with a Unified Commerce Strategy
The backbone of omnichannel success is the integration of a unified payment gateway. Contributing to that success is the implementation of a unified commerce strategy, which can only occur with the implementation of the gateway. Unified commerce connects back-end systems with customer-facing channels, bringing together e-commerce platforms, in-store POS systems, and other customer interaction points. With all these solutions in one place, retailers are provided with clear omnichannel visibility and seamless access to all their integrations.
5. Reduce Complexity with Payment Orchestration
Managing multiple payment providers and processors can become a logistical challenge. A best-in-class payment gateway with omnichannel capabilities will also enable payment orchestration, which unifies payment service providers (PSPs), payment methods, and advanced payment technologies into a single, centralized platform.
Omnichannel commerce is a feature of payment orchestration. By unifying all payment providers into one payment orchestration platform, merchants have greater operational simplicity, frictionless payment acceptance and seamless transaction routing across all channels.
Maximizing Omnichannel Commerce with FreedomPay
For retailers aiming to scale their omnichannel commerce capabilities, look no further than FreedomPay’s omnichannel gateway and global payment orchestration platform. Our Next Level Commerce™ technology seamlessly integrates all your solutions into one, providing the clearest omnichannel visibility and unified payment experiences for your customers. Take the lead with a solution like FreedomPay to empower your retail operation and meet the demands of consumers looking to shop in an omnichannel commerce environment. Get in touch today!
