Imagine a scenario where payments are involved in every part of the business and essential to driving a company’s strategy. Here, merchants are looking beyond payments as just a means to an end, but also as an integrated technology solution informing business decisions and playing a critical role in the consumer experience. This is best described as unified commerce.

What is unified commerce?

Defining unified commerce is not as straightforward as referencing an agreed-upon industry term. Unified commerce is an all-encompassing concept where companies acknowledge the power of connected payment technology and implement it to shape everything from a single transaction to enterprise-level operations.

Simply put, unified commerce is integrating all payment systems into one platform to streamline processes, foster security and create an omnichannel consumer experience.

What does a unified commerce solution offer?

A unified commerce solution like FreedomPay offers a product where every payment solution is seamlessly integrated in one place: the Next Level Commerce^TM platform.

• Unified commerce provides streamlined connectivity with payment processors through the payment gateway.
• Unified commerce offers integrated payments that connect every payment solution, payment type and payment channel to the commerce platform.
• Connecting payment technology offers robust payment security that is PCI compliant, keeping merchants out of PCI scope. Payments are secured with point-to-point encryption (P2PE) with card information also being tokenized.
• A company that has integrated payment technology and a unified commerce platform has access to a business intelligence database filled with payment data and customer analytical information to inform targeting strategies, such as personalization, incentives and loyalty programs. By capturing data at the time of payment, companies can analyze this quantitative data for qualitative insights.
• Unified commerce presents the opportunity for omnichannel solutions that keep a consistent consumer checkout experience across all channels ranging from e-commerce to in-store.
• Having a unified commerce solution is a worthy value proposition to bring to consumers: their checkout process will be frictionless and more secure than ever.

How do I start unifying commerce?

To unify commerce, you must start at the payment gateway. A payment gateway is the secure technology that allows merchants to accept payments from their customers. The payment gateway is your connection to the payment processor.

Integrating a payment gateway into your payment solutions is the best way to ensure security and encryption on every payment transaction.

Learn more about FreedomPay’s unified Next Level Commerce platform and get started on unifying commerce here!