Merchants need a centralized hub that allows access to and enacts integrated payment solutions. Enter the unified commerce platform.
The Unified Commerce Platform
For enterprises with tens or thousands of locations and several payment touchpoints at each location, it’s essential to unify all payments into one platform to keep systems from being siloed and data from being disparate. Integrating all payment solutions gives the full view of the operation, fueling real-time analysis and decision making.
Along with enterprise operations, merchants of any size stand to benefit from this connection, as integrated payments provide the framework for seamless scalability of the business. Trying to open new locations, establish an e-commerce presence or expand into new markets without connected payment technology will prove to be complicated and require more commitment.
A unified commerce platform connects all the payment solutions within a company’s ecosystem, but that is not where the value ends. Unified payments are the gateway to the many other benefits provided by the platform.
Valued Benefits of a Unified Commerce Platform
A unified commerce platform thrives off integrations with software and hardware that function across the business. This is where the payments ecosystem is created, and it will need to be open and agnostic for frictionless adaptation. The flexibility of an agnostic, unified commerce platform allows for seamless integration with the POS and payment processing software, as an example. An open commerce platform seamlessly integrates into your existing tech stack, eliminating the need to upend existing hardware and software.
A unified commerce platform also acts as a business intelligence database, which includes basic reporting such as transaction data across the business, with access to so much more insightful customer information.
The technology integration available to businesses that have implemented this unified commerce platform can push the capabilities of the merchant further than ever before. Connecting all payment solutions is unifying data, and a unified commerce platform can allow merchants to inject this data into the point-of-sale experience, offering deals and advertising other products & services.
Companies with an e-commerce and in-store presence can leverage the unified commerce platform to connect these two mediums, creating an omnichannel retail experience. Having a consistent experience for the customer across both channels is important to unleash the benefits of seeing the customer’s journey play out in real-time. From there, a merchant can personalize the experience and offer incentives that will best align with each customer.
More than a Payment Gateway
Did you know that besides being the world’s largest independent gateway, FreedomPay has a Next Level Commerce™ platform that can unify your payment technology? The Next Level Commerce™ platform acts as a unified commerce platform, and it is what a business needs to properly enable any unified commerce solutions for their operations. The open, agnostic FreedomPay platform enables integrations with 1000s of POS, PMS, kiosk, web and mobile systems. These integrations also extend to our 600+ partner network, including processors, enterprises and acquirers.
FreedomPay’s DecisionPoint Network™ is providing the ability to advertise and offer deals at the point of sale. Product mapping solutions provided by the platform enhance visibility of products across multiple channels, offering insights for future targeting strategies. A robust business intelligence database and omnichannel retail solutions round out the breadth of benefits that live on FreedomPay’s Next Level Commerce™ platform.
The Next Level CommerceTM platform is the foundation for all features and benefits related to unified commerce.
Existing FreedomPay customers who are only using payment gateway functionality can get integrated with our data-driven, unified commerce platform at any time. Reach out to your account manager to get the best platform benefits for your operation. And learn more about the platform.
Any new business interested in getting integrated with FreedomPay’s products can reach out to us and also learn more about the payment gateway.